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Our Philosophy

We believe that financial planning comes down to three critical questions:

  1. Will I make it?
  2. What are my blind spots?
  3. And what is my “it”? (That is, what is important to me?)

Answering these essential questions can be time intensive and requires specialized training and resources. Sometimes, the lack of time can prevent busy people from taking care of financial matters. We dedicate our time, training and tools to help you find answers to these core questions—and put you on a path for financial peace.

Will I make it?

The pursuit of long- term goals is often disrupted by short-term thinking.

Emotional, knee jerk reactions often prevent people from reaching their financial goals. We do our level best to help you from making these short-term mistakes. What are some of the short-term mistakes we see?

Selling investments when they’ve sold off. You’ve heard the adage “buy low and sell high.” This is the exact opposite of what many investors do. Why? Money is emotional, and they lose focus of the long term. To quote Sir John Templeton, “Bull markets are born on pessimism, grown on skepticism, mature on optimism and die on euphoria. The time of maximum pessimism is the best time to buy, and the time of maximum optimism is the best time to sell.”

While we can’t time the market, we can position your assets to deal with a number of contingencies so that there is a plan in place to help you weather the storm.

What are my blind spots?

What you don’t know can hurt you.

You’re busy, and you’re making a good living. The money is piling up, and you need to figure out what to do with it. But you don’t have time. Not only that, it doesn’t look like things will slow down any time soon.

Holding too much cash can hurt you in the long run. While you know that saving money is important, keeping too much cash in a savings account can limit tax advantages that are available to you. And, instead of letting your money work for you by earning compound interest, you’re actually gradually losing money by leaving it in the bank, if you factor in inflation.

What is my “it”?

Know what you want in life.

Life is a series of moments. And many of your moments are swallowed up in taking care of the “dailies”—the details that you have to take care of to provide the essentials of life. In managing these day-to-day tasks, it’s easy to lose sight of what you really want. That is, if you’ve taken the time to carefully consider your goals. In many cases, goals end up on the backburner while stressful problems dominate the forefront.

We help you sort through today’s demands to get to the root of what you really want for today and for the future. By carefully listening, we help you identify your core values and align your plans to match those values.

When you entrust us to help you with your financial planning, you are entrusting us with an awesome responsibility. We don’t take that trust for granted. We are committed to helping you use the resources available to you to help you pursue the good life.

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